Hours:

mon through friday 10 am to 7pm

satuday 9 am to 6 pm

sunday 12 noon to 5 pm

Last updated 8.14.11

Category:

Bicycle Parts , Bicycles , Sporting Goods

Payment Methods:

Gift Certificate , American Express , Discover , Visa , MasterCard

Reviews & Ratings for Ata Cycles

5 Star Rating: Highly Recommended

105 reviews

What users are saying:

5 Star Rating: Highly Recommended

10/09/08

Great Shop (especially Tri bikes)

by gorman82 at Citysearch

ATA Cycle is not your ?typical? bike shop. When you walk through the door, you can immediately see how seriously they take cycling. High-end cranks and stems are displayed in glass cases like they were pieces of jewelry. I bought a triathlon bike from ATA and dealt mainly with the owner, Husam. It was an all-around great experience. This was the first bike I have bought that I have been fitted for, and I am completely sold on how important this fitting is, especially for triathlon bikes. The first fitting involves getting measurements of your body, then translating those into the specific frame geometry that you need. Husam then showed me the frame that best fit my specific body measurements. This is a huge concept? taking my measurements and finding the bike that fits me, as opposed to finding a bike and then trying to fit me to the bike. It is an amazing feeling to be pedaling a bike, have Husam make two small adjustments in the seat height and seat tube angle, and immediately be putting out 60 more watts. Once the right frame is selected, the guys and gals at ATA then construct your frame themselves (an 8 hour process) by selecting the right wheels, brakes, and components for your specific goals. My purchase at ATA was a pleasurable process and I can?t wait until I can justify buying a new road bike from them as well.

  • Pros: Beautiful bikes. Great staff. Ride faster than you ever have.
  • Cons: High quality is high price, but worth it.
5 Star Rating: Highly Recommended

12/19/11

ATA Cycle - Best Performance Road Bike Shop in New England

by AndrewMarquis at Citysearch

ATA Cycle in Concord, MA

This is the best choice for any dedicated cyclists. You will be blown away with the expansive selection of high end frames, wheelsets, parts, clothing, etc.

However, this may even be overshadowed by the fitting knowledge of owner Husam Sahin. Husam has been fitting professional riders for over two decades now and carries some of the most sophisticated fitting technology in the business today. He will work with you for hours to ensure a perfect fit and years of comfortable, fast & improved cycling.

ATA is a don't miss for any serious rider. Andrew M.

5 Star Rating: Highly Recommended

12/18/11

ATA Cycles is simply the best bike shop for me

by Billy Swizzle at Citysearch

I never post on chat boards, or write yelp reviews, or anything like that, but after my fantastic experience with Husam and ATA Cycles, I'm compelled to report on how much they helped me, and to encourage you all to check them out.

I ride about 200 miles a week, and I ride through the winter, but as the days got colder, my chronic icy feet (even in the spring and fall) were just driving me crazy. Nothing, not the right shoe, or the "technical footbed", or the right bootie did anything. I was fed up with all the "fittings" I'd had at other shops that never were able to solve the problem. And then I went to Husam.

He did the full "FitLab" fitting on/for me. I started on the dynamic fit bike that provides real data on what the exact dimensions of my ideal bike are. What a cool tool. Husam got me pedaling with the bike set to my optimum dimensions, and then with a push of a button--while I continued to pedal!--he was able to change all the dimensions. I was able to watch my wattage go up (or down) with each change. He was actually able to give me more power just by getting my body in the right position on the bike. And he was able save all that data on a computer that's connected to the fit bike.

I'd read about stuff like this that pro cyclists use, but...I'm not a pro. I don't even race. I just ride all those miles for stress relief. But I can tell you right now, you don't need to be a pro to feel the joy of a proper fitting bike. I continued to pedal in the "optimum" fit and then Husam put the bike to where my current bike set up is. My wattage decreased like it was falling off a cliff, and I felt like I'd just pedaled into quicksand. And nobody wants to pedal in quicksand. I'd already learned a lot but we were just getting started. Husam then spent a good chunk of time with me discussing the options that would not only solve my chronic cold feet problem, but would also dramatically improve my overall comfort (including the chronic cold feet) and performance as well.

I was impressed with his knowledge and how high-tech the Fit Lab fitting was so sophisticated compared to the other “eyeball” fittings I’d had in the past, but what I really, really liked was that Husam treated me with respect. He didn’t look down on me for the old bike I was riding or for the fact that I was pretty ignorant of all bike tech in general. He just saw that I love to ride and he wanted to help me ride better and more comfortably. We agreed that my current bike just doesn’t fit me and he showed a wide range of new bike options, but in the meantime, he did the best he could to adjust my current bike to my optimum dimensions (It’s a radical change. Seat height, stem length, and seat position have all been moved to their absolute limit) until I get the new bike in the spring. And then he had me come back and do the full video analysis (check it out on their website) of the new set up to confirm that everything worked properly. It did and it does. I'm riding 40 miles today in 20 degree temps and I'm not worried about my feet.

I’m so enthusiastic (and verbose) in this review of Husam and ATA because of two things: 1. The Fit Lab fitting is unlike anything I’ve ever experienced. The ability he has to collect hard data and crunch the numbers into an optimum fit is just outstanding. But data collection alone isn’t enough. 2. Husam knows that cycling involves way more than just number crunching and his real gift lies in his ability to convert that data into joy on the bike for his customers.

If you are serious about cycling, do yourself a favor and go to ATA Cycle in Concord center. They just get it.

5 Star Rating: Highly Recommended

12/05/11

Best Bike shop in Boston area

by Cheryl Fedele at Citysearch

Cycling has been my passion for over 40 years. I recently crashed my Madone and punked out the frame, no other bike shop would transfer my ultegra to another frame. Robyn and Husam found me a fantastic Wilier Triestina frame and transferred my components for a very reasonable price. Robyns Mantra was " Lets get you back on the road safely" this is the best bike I have ever ridden and the fit is perfect thanks to the time they spent with me in the fit lab.

Thanks Robyn And Husam

5 Star Rating: Highly Recommended

08/28/11

Where fit, knowledge & service matter more than price

by mosquito bike at Citysearch

I’m an athletic 40 yr old male enthusiast rider who is 5’10”, 150 lbs. I don’t race or compete, because I’m overly competitive, a bit of a character flaw. What I do is ride all the time – solo, with a friend, or up to a 30 person group; road and mountain.

5 years ago, thanks to a friend I got the bug for mountain biking. I picked up a full suspension MTB from a LBS at the end of the year on sale. The next year, I suffered through mud season. So, I picked up an entry level road bike from another LBS at a great price. That, combined with decent components, was my sole buying criteria. I didn't know what I didn't know. And neither of the LBSs were about to tell me what I didn't know. They were just happy to push me through the process and get the sale.

Over the 5 years, my riding steadily increased. And the ratio of time in the saddle on the road bike to the MTB, did so, too. Unfortunately, the knee pain, saddle and hand numbness, and lower back stiffness also did so. Any ride >35 miles caused knee pain that was so excruciating that I couldn’t ride more than about 50 miles. And when I got off the bike, I was relegated to the couch. This summer, I decided it was time to upgrade to a bike that would allow me to increase the amount I ride, enjoy those miles more, be pain-free the rest of the day, and increase my speeds.

Husam did it all. He scheduled me for a fitting a few days after I called. He took the time to get to know me and what I wanted to achieve. The fitting revealed I have short legs, a long torso, and short arms. Not an easy fit, but Husam figured it out. We then looked at frames and set-ups, all the time Husam working with me to recommend what I get and explain what a little more or a little less money would buy me.

I ended up with a Museeuw MC2, Selle SMP Glider saddle and full Ultegra set-up. I’m about 10-15% faster. The third ride on my new bike was 90 miles – twice as long as I could ride on my now trainer (which ATA retrofitted to have as close a geometry as possible to the Museeuw). No pain anywhere when I was on the bike or once I got off. I’ve put 700 miles on the bike. I wanted to wait a little bit to write the review to make sure that I wasn’t just infatuated with the new bike and that the service levels continued after the initial sale. I love the bike and the folks in the store treat me like family.

If you want a great ride and to establish a long-term relationship with your LBS, there is only one place to shop in the greater Boston area – ATA.

5 Star Rating: Highly Recommended

03/30/11

Very impressed!

by BigHorn at Citysearch

I'm new to cycling and I'm so glad I found ATA. Everywhere else I looked just tried to sell me a bike. Husam had a much different approach in that he wanted to get me on the right bike so I would enjoy it and get into cycling. He started with the fit, not the bike. Husam explained his process in depth, including the why. He took a lot of time with me even though I'm sure I wasn't spending anywhere near as much as his top customers. He built me a bike from the ground up based on my measurements which feels great and I haven't rode consistently in years. Husam is a rare breed in that he really cares about customers being satisfied. His employees are great too. Everyone was super helpful. Buying a bike at ATA was an extremely positive experience and I would recommend them to anyone looking for a great fitting bike they can really enjoy.

5 Star Rating: Highly Recommended

03/25/11

You cant deny significant instantaneous increases in power

by rt21 at Citysearch

As a performance driven cyclist my fitting with Hussam gained me a 15% imporovement in power instantaneously and the frame he set me up on provided me with the most comfortable ride i have ever been on... It made the road feel like butter while my pedaling translated into real time power...

5 Star Rating: Highly Recommended

03/14/11

The best bicycle shop around !!!!!

by CGrimm at Citysearch

Make Ata Cycles your first stop, you will save yourself a lot of trouble and gas. Husam will help you find the right bicycle for you and your budget. He will make sure that you are happy with what you decide to buy.

5 Star Rating: Highly Recommended

03/12/11

Go to Ata!

by EvanLamont at Citysearch

As a longtime rower who has finally found his ideal sport in cycling, I cannot express how fortunate I am to have found Husam Sahin and his team at Ata Cycle.

Husam, the owner and lead bike fitter, is a professional in the truest sense of the word: he is both an expert at his craft and a person with integrity, humor, and genuine concern for his customers and friends. Attention to the needs of the individual from start to finish - this is what sets Ata apart from all other bike shops. To a degree that few (if any) businesses do today, Husam and the team take that extra minute to do everything properly and to the best of their ability.

In short, I have had a more positive experience working with Ata than with any other business. Ata Cycle will build you the best bike for your individual physiology and provide you with a family of passionate cyclist-engineers who will ensure that you achieve your personal goals. If you are passionate about cycling, you owe it to yourself to go to Ata Cycle.

5 Star Rating: Highly Recommended

03/06/11

Perfect. Just Perfect.

by taylorhll at Citysearch

I have been riding and racing for over 20 years. Through all the miles logged on my various bikes over the years, I always assumed there was a certain amount of pain you had to accept on the longer rides (aching back, numb feet etc..) no matter how well your bike fit. NOT TRUE. I recently moved to the Boston area and when I started inquiring as to where I could get set up on a new ride a friend steered me toward ATA in Concord. I met Husam who set to work on my measurements using state-of-the-art technology that he developed. The end result was not only a recommendation for a frame that fit my body type and riding style but an exquisitely built ride with an absolutely perfect fit! I am consdering purchasing a cross bike and will look nowhere else other than ATA. Great experience, great staff, perfect fit.

5 Star Rating: Highly Recommended

03/01/11

Right Bike for the Right Person

by whitejj at Citysearch

I am a 62yo competitive cyclist who has been racing for 25+ years. After spending a lifetime dedicated to competitive athletics, including years of running and cycling, I recognize the importance of proper fit and position to avoid injuries and produce optimal power and results. As I approached 60 yo I knew I wanted to continue to race and be competitive; however, as I got older I was plagued by back pain and neck pain, and the 15 year old bike frame I had cracked and needed to be replaced. A fellow master racer mentioned Ata and his extremely positive experience with the fit and the bike he purchased there, which made me look into learning more about the fit and expertise offered by Ata Cycles. I decided that if I wanted to continue to race at this age, and were going to invest in a new bike, I wanted to ensure the bike was the proper bike, which fit me well. I investigated Ata and decided it was worth taking the 184 mile round-trip drive from my home to learn more and consider being fit.

Upon walking into to Ata Cycles in Concord a few weeks following back surgery, I was greeted by owner Husam Sahin to discuss a potential fit and quickly noticed the high quality of bikes in the shop. I was iimmediately impressed by Husam’s professionalism and interest in understanding his clients potential issues and concerns; his approach was very much akin to a physician trying to diagnose and treat a problem. Upon return for the professional fitting, Husam’s approach to the bike fit was scientific and methodological, he put you through a series of tests to understand how you generated power and based upon your body’s biomechanics, Husam discussed potential bikes and suggested a fit position that was appropriate based on my results.

Husam is about identifying the right bike for the right person. All bikes are not created equal, and some may be more appropriate for one person vs. another. Husam tries to understand each person’s unique biomechanics and riding style, and fits their bike to them that results in the most comfortable position and efficient generation of power. Husam achieves these results in a scientific, craftsman-like manner and, most importantly, he is a pleasure to work with and takes a genuine interest in understanding each persons individuals needs in helping them achieve the appropriate fit.

After going through the fit process, Husam unaware of the current bike I was riding, said there are three bikes which, based on your body and fit results I would not recommend for you, and one of them was one of the bikes I was riding. My goal of the fit was to identify the right bike and fit for my body to minimize the risk of injury and ensure comfort on the bike with efficient generation of power. I cannot be happier with my experience or selection. Husam fit me with a fantastic bike, which fits great and is the most comfortable bike I have ever been on. Husam, Kate and the other members of the shop have consistently demonstrated a professional and positive atmosphere to not only fit and purchase a bike, but to address questions, tweak position, as well as ensure the cleats were adjusted properly based on my fit when I purchased new cycling shoes. I highly recommend Ata cycles for anyone looking for the right fit and the right bike.

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