Ata Cycles

(978) 369-5960

93 Thoreau St, Concord, MA | Directions   01742

42.456779 -71.357080 View Website
  • Hours

    mon through friday 10 am to 7pm satuday 9 am to 6 pm sunday 12 noon to 5 pm
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Recommend this business?
?
100% 100 121
114 Votes

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At a Glance ?
93% ambiance
“The next step was the most fun, choosing a frame from 3-frames Husam recommended that would fit my body and selecting a component group.”
100% food quality
“Can this leap be a case of "new-bike-itis" ...sure...but that does not explain the run improvement, that was based on the bike fit...I had fresh legs.”
90% menu variety
“If you're looking for the best selection of high quality bikes and accessories, the most passionate staff, and the best fitting and mechanical services in the area, ATA is the only place to go.”
100% overall
“If you're looking for the best selection of high quality bikes and accessories, the most passionate staff, and the best fitting and mechanical services in the area, ATA is the only place to go.”
100% return potential
“would recommend ATA as the best place to go for excellent fitting, really nice bikes and a place you will want to go back to.”
97% service
“This is one local business that people gladly support because of the great atmosphere, friendly service from the employees, and of course for the professional technical advice.”
75% value
“Husam guided me through the selection process and emphasized that how much I spent was my call--he'd match me with the best possible bike for the price.”
78% wait time
“The shop is expensive compared to other options but if you dig a little below the surface in the long run it probably isn't.”

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Tips for Ata Cycles

5.0
March 25, 2011

You cant deny significant instantaneous increases in power. As a performance driven cyclist my fitting with Hussam gained me a 15% imporovement in power instantaneously and the frame he set me up on provided me with the most comfortable ride i have ever been on... It made the road feel like butter while my pedaling translated into real time power...

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5.0
March 14, 2011

The best bicycle shop around !!!!!. Make Ata Cycles your first stop, you will save yourself a lot of trouble and gas. Husam will help you find the right bicycle for you and your budget. He will make sure that you are happy with what you decide to buy.

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5.0
March 12, 2011

Go to Ata!. As a longtime rower who has finally found his ideal sport in cycling, I cannot express how fortunate I am to have found Husam Sahin and his team at Ata Cycle.

Husam, the owner and lead bike fitter, is a professional in the truest sense of the word: he is both an expert at his craft and a person with integrity, humor, and genuine concern for his customers and friends. Attention to the needs of the individual from start to finish - this is what sets Ata apart from all other bike shops. To a degree that few (if any) businesses do today, Husam and the team take that extra minute to do everything properly and to the best of their ability.

In short, I have had a more positive experience working with Ata than with any other business. Ata Cycle will build you the best bike for your individual physiology and provide you with a family of passionate cyclist-engineers who will ensure that you achieve your personal goals. If you are passionate about cycling, you owe it to yourself to go to Ata Cycle.

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5.0
March 06, 2011

Perfect. Just Perfect.. I have been riding and racing for over 20 years. Through all the miles logged on my various bikes over the years, I always assumed there was a certain amount of pain you had to accept on the longer rides (aching back, numb feet etc..) no matter how well your bike fit. NOT TRUE. I recently moved to the Boston area and when I started inquiring as to where I could get set up on a new ride a friend steered me toward ATA in Concord. I met Husam who set to work on my measurements using state-of-the-art technology that he developed. The end result was not only a recommendation for a frame that fit my body type and riding style but an exquisitely built ride with an absolutely perfect fit! I am consdering purchasing a cross bike and will look nowhere else other than ATA. Great experience, great staff, perfect fit.

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5.0
March 01, 2011

Right Bike for the Right Person. I am a 62yo competitive cyclist who has been racing for 25+ years. After spending a lifetime dedicated to competitive athletics, including years of running and cycling, I recognize the importance of proper fit and position to avoid injuries and produce optimal power and results. As I approached 60 yo I knew I wanted to continue to race and be competitive; however, as I got older I was plagued by back pain and neck pain, and the 15 year old bike frame I had cracked and needed to be replaced. A fellow master racer mentioned Ata and his extremely positive experience with the fit and the bike he purchased there, which made me look into learning more about the fit and expertise offered by Ata Cycles. I decided that if I wanted to continue to race at this age, and were going to invest in a new bike, I wanted to ensure the bike was the proper bike, which fit me well. I investigated Ata and decided it was worth taking the 184 mile round-trip drive from my home to learn more and consider being fit.

Upon walking into to Ata Cycles in Concord a few weeks following back surgery, I was greeted by owner Husam Sahin to discuss a potential fit and quickly noticed the high quality of bikes in the shop. I was iimmediately impressed by Husam’s professionalism and interest in understanding his clients potential issues and concerns; his approach was very much akin to a physician trying to diagnose and treat a problem. Upon return for the professional fitting, Husam’s approach to the bike fit was scientific and methodological, he put you through a series of tests to understand how you generated power and based upon your body’s biomechanics, Husam discussed potential bikes and suggested a fit position that was appropriate based on my results.

Husam is about identifying the right bike for the right person. All bikes are not created equal, and some may be more appropriate for one person vs. another. Husam tries to understand each person’s unique biomechanics and riding style, and fits their bike to them that results in the most comfortable position and efficient generation of power. Husam achieves these results in a scientific, craftsman-like manner and, most importantly, he is a pleasure to work with and takes a genuine interest in understanding each persons individuals needs in helping them achieve the appropriate fit.



After going through the fit process, Husam unaware of the current bike I was riding, said there are three bikes which, based on your body and fit results I would not recommend for you, and one of them was one of the bikes I was riding. My goal of the fit was to identify the right bike and fit for my body to minimize the risk of injury and ensure comfort on the bike with efficient generation of power. I cannot be happier with my experience or selection. Husam fit me with a fantastic bike, which fits great and is the most comfortable bike I have ever been on. Husam, Kate and the other members of the shop have consistently demonstrated a professional and positive atmosphere to not only fit and purchase a bike, but to address questions, tweak position, as well as ensure the cleats were adjusted properly based on my fit when I purchased new cycling shoes. I highly recommend Ata cycles for anyone looking for the right fit and the right bike.

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5.0
February 07, 2011

Best Fitting Ever. After several years of racing, I always had this feeling that my fit was not perfect because of my saddle movement. After working my way up to CAT2 a couple of years ago, I decided it was finally time to treat myself and get a professional fitting. Figuring I had reached my maximum power output over the years, my main goal was to increase comfort. After checking with my team and several of my racing friends the majority of recommendations were to visit Husam at ATA.

The first step of the fitting was to measure my body structure and analyze my pedal stroke. Witnessing the process first hand, I was very impressed with his methodology and thoroughness. The final step was working on the fit simulator bike were I spent a majority of my time as he made several adjustments. After we got the fit just right he put the simulator back into my current riding position and asked me to get on again. I started a comfortable 270 watt spin and after about 5 minutes, at the same power output, Husam reconfigured the simulator to his new proposed position as I was riding. My pedal stroke felt much freer and my effort level dropped. Then I looked down at the power meter; 290 watts! I stayed spinning for another 10mins without saddle movement while still averaging the same higher wattage.

On the post fit analysis, Husam showed me how much hip movement I had in my previous position caused by my femur pushing back into the socket leading to discomfort and power loss. In his new position there was almost no movement at all and my pedal stroke was much more fluid. The end result, more power, more comfort and a more aero position. Do yourself a favor, before dropping thousands on a new frame or bike, get a fitting here first and find out your numbers.

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5.0
January 17, 2011

Great for Women Cyclists. I recommend ATA because the shop will work with you to address your goals as a cyclist, work within your budget, and it offers an expertise on fit and technical knowledge that I have not found elsewhere. It has an immense inventory of frames and other parts , and ATA can build you a bike that you can ride for a long time. At ATA, the personnel listen and work with you, and it does not occur that on the day you go to the shop the good mechanic is out that day.

A serious and strong cyclist recommended ATA to me when I started biking as a committed recreational cyclist. Husam and the rest of the crew at ATA took steps with my old bike to help the fit of the bike as well as improve my power and speed short of replacing the bike, all within my budget of what I could afford at the time. But the bike did not fit me as it should, and a too long top tube cannot be shortened. ATA worked with me to replace what I could on the bike to improve power and speed while at the same time making sure that I could move those parts to a new frame that would fit me. At last the day came that I purchased a new frame, fitted to me precisely and the quality parts purchased from ATA moved to the new frame. The new bike has a completely different feel to it, and it moves like a dream.

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5.0
January 02, 2011

Why bother going anywhere else?. 14 years ago I treated myself to a post-divorce gift: a Colnago Tecnos w/Campy Chorus. I have babied that bike like a living member of my family for all these years. I can count on one hand the number of nights the bike spent outdoors and those nights were in a tent with me. One day, I roll up to ATA in Concord, MA for spare tubes and a staff member plainly states, “your bike is set up for a 6’+” rider, do you have IT band issues and saddle soreness?” (I am 5’10”). Yes to both and the conversation that followed was informative but, I remained a skeptic thinking I was simply being thrown a sales pitch. I had already been to a few reputable shops in the Belmont/Boston area tweaking my fit a little here and there. I left the shop with my tubes yet, kept mulling over the conversation for the rest of the ride.

When I got home I Googled ATA and found a series of videos on YouTube that feature Husam describing his fit philosophy and process – figure out your optimal power & comfort configurations and then look for a frame manufacturer that builds a frame to match your personal body structure. Wow! How simple and how opposite of most shops! I was convinced I needed to have a fit done.

Fast forward about a year (economy got in my way) and I am on Husam’s fit bike set up to my Colnago geometry. I get an average power reading then he switches the fit bike to what he feels is my optimal configuration and BOOM!, my power increases drastically with no discernable increase in effort. Having been a Colnago-phile for the better part of 2 decades, I had no idea of what to buy in a new bike. Husam and I reviewed options based on my new fit and my budget limits. Together we created the nicest, lightest and most responsive and comfortable bike I have ever owned.

Husam took the time to double check all of my measurements, review with me my bike build part by part and make sure my frame/components/wheels combination stayed within my budget. The most amazing part of the entire process was from the outset, Husam made it clear that I didn’t have to spend as much money as I had anticipated to get a top quality high-end bike – and he delivered on that statement. Top quality bike, superb fit, fantastic value.

With me, ATA has a customer for life.

PS – since purchasing my bike at ATA, the customer service experience has only gotten better. The staff has been very helpful in answering cleaning and maintenance questions. With each visit to the shop, Husam continues to ask about my fit to ensure everything I experience on the road is as comfortable and efficient as we dialed into on the fit bike.

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5.0
August 24, 2010

Still the Best. After nearly two years of working with Ata I give them the same superior rating that I did at the beginning.

In those two years I've added almost 2 mph to the speed of my average daily ride and I've increased my mileage by about 20%. How did this happen? By reevaluating my position on the bike and getting more power from my core muscles with less stress to my arms, upper back, and neck.

I also appreciate both the quality of their service as well as the fact that it's often available on short notice. Quick repairs can usually be done while you go out for coffee nearby. All you have to do is call in advance.

Thank you Husam and company. I'm looking forward to continuing with you for years to come.

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5.0
August 13, 2010

Personalized Fit. I went to Ata Cycles after visiting several other bike shops to discuss fit and the right bike for me to replace a bike that I knew did not suit me. After talking with Husam, things finally made sense. He spent a good deal of time explaining what fit would work best for me and why and took several measurements. When I picked up my new bike I was amazed at the improvement in the fit, what muscles I used and how much faster I was able to go. I highly recommend a visit with Husam to find the right bike and fit. I'm extremely happy with the performance of my new bike.

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