Concord >Bicycles > Ata Cycles
93 Thoreau St, Concord, MA | Directions 0174242.456779 -71.357080
mon through friday 10 am to 7pm
satuday 9 am to 6 pm
sunday 12 noon to 5 pm
ATA Cycles is simply the best bike shop for me – I never post on chat boards, or write yelp reviews, or anything like that, but after my fantastic experience with Husam and ATA Cycles, I'm compelled to report on how much they helped me, and to encourage you all to check them out.
I ride about 200 miles a week, and I ride through the winter, but as the days got colder, my chronic icy feet (even in the spring and fall) were just driving me crazy. Nothing, not the right shoe, or the "technical footbed", or the right bootie did anything. I was fed up with all the "fittings" I'd had at other shops that never were able to solve the problem. And then I went to Husam.
He did the full "FitLab" fitting on/for me. I started on the dynamic fit bike that provides real data on what the exact dimensions of my ideal bike are. What a cool tool. Husam got me pedaling with the bike set to my optimum dimensions, and then with a push of a button--while I continued to pedal!--he was able to change all the dimensions. I was able to watch my wattage go up (or down) with each change. He was actually able to give me more power just by getting my body in the right position on the bike. And he was able save all that data on a computer that's connected to the fit bike.
I'd read about stuff like this that pro cyclists use, but...I'm not a pro. I don't even race. I just ride all those miles for stress relief. But I can tell you right now, you don't need to be a pro to feel the joy of a proper fitting bike. I continued to pedal in the "optimum" fit and then Husam put the bike to where my current bike set up is. My wattage decreased like it was falling off a cliff, and I felt like I'd just pedaled into quicksand. And nobody wants to pedal in quicksand. I'd already learned a lot but we were just getting started. Husam then spent a good chunk of time with me discussing the options that would not only solve my chronic cold feet problem, but would also dramatically improve my overall comfort (including the chronic cold feet) and performance as well.
I was impressed with his knowledge and how high-tech the Fit Lab fitting was so sophisticated compared to the other “eyeball” fittings I’d had in the past, but what I really, really liked was that Husam treated me with respect. He didn’t look down on me for the old bike I was riding or for the fact that I was pretty ignorant of all bike tech in general. He just saw that I love to ride and he wanted to help me ride better and more comfortably. We agreed that my current bike just doesn’t fit me and he showed a wide range of new bike options, but in the meantime, he did the best he could to adjust my current bike to my optimum dimensions (It’s a radical change. Seat height, stem length, and seat position have all been moved to their absolute limit) until I get the new bike in the spring. And then he had me come back and do the full video analysis (check it out on their website) of the new set up to confirm that everything worked properly. It did and it does. I'm riding 40 miles today in 20 degree temps and I'm not worried about my feet.
I’m so enthusiastic (and verbose) in this review of Husam and ATA because of two things: 1. The Fit Lab fitting is unlike anything I’ve ever experienced. The ability he has to collect hard data and crunch the numbers into an optimum fit is just outstanding. But data collection alone isn’t enough. 2. Husam knows that cycling involves way more than just number crunching and his real gift lies in his ability to convert that data into joy on the bike for his customers.
If you are serious about cycling, do yourself a favor and go to ATA Cycle in Concord center. They just get it.
Best Bike shop in Boston area – Cycling has been my passion for over 40 years. I recently crashed my Madone and punked out the frame, no other bike shop would transfer my ultegra to another frame. Robyn and Husam found me a fantastic Wilier Triestina frame and transferred my components for a very reasonable price. Robyns Mantra was " Lets get you back on the road safely" this is the best bike I have ever ridden and the fit is perfect thanks to the time they spent with me in the fit lab.
Thanks Robyn And Husam
Where fit, knowledge & service matter more than price – I?m an athletic 40 yr old male enthusiast rider who is 5?10?, 150 lbs. I don?t race or compete, because I?m overly competitive, a bit of a character flaw. What I do is ride all the time ? solo, with a friend, or up to a 30 person group; road and mountain.
5 years ago, thanks to a friend I got the bug for mountain biking. I picked up a full suspension MTB from a LBS at the end of the year on sale. The next year, I suffered through mud season. So, I picked up an entry level road bike from another LBS at a great price. That, combined with decent components, was my sole buying criteria. I didn't know what I didn't know. And neither of the LBSs were about to tell me what I didn't know. They were just happy to push me through the process and get the sale.
Over the 5 years, my riding steadily increased. And the ratio of time in the saddle on the road bike to the MTB, did so, too. Unfortunately, the knee pain, saddle and hand numbness, and lower back stiffness also did so. Any ride >35 miles caused knee pain that was so excruciating that I couldn?t ride more than about 50 miles. And when I got off the bike, I was relegated to the couch. This summer, I decided it was time to upgrade to a bike that would allow me to increase the amount I ride, enjoy those miles more, be pain-free the rest of the day, and increase my speeds.
Husam did it all. He scheduled me for a fitting a few days after I called. He took the time to get to know me and what I wanted to achieve. The fitting revealed I have short legs, a long torso, and short arms. Not an easy fit, but Husam figured it out. We then looked at frames and set-ups, all the time Husam working with me to recommend what I get and explain what a little more or a little less money would buy me.
I ended up with a Museeuw MC2, Selle SMP Glider saddle and full Ultegra set-up. I?m about 10-15% faster. The third ride on my new bike was 90 miles ? twice as long as I could ride on my now trainer (which ATA retrofitted to have as close a geometry as possible to the Museeuw). No pain anywhere when I was on the bike or once I got off. I?ve put 700 miles on the bike. I wanted to wait a little bit to write the review to make sure that I wasn?t just infatuated with the new bike and that the service levels continued after the initial sale. I love the bike and the folks in the store treat me like family.
If you want a great ride and to establish a long-term relationship with your LBS, there is only one place to shop in the greater Boston area ? ATA.
Very impressed! – I'm new to cycling and I'm so glad I found ATA. Everywhere else I looked just tried to sell me a bike. Husam had a much different approach in that he wanted to get me on the right bike so I would enjoy it and get into cycling. He started with the fit, not the bike. Husam explained his process in depth, including the why. He took a lot of time with me even though I'm sure I wasn't spending anywhere near as much as his top customers. He built me a bike from the ground up based on my measurements which feels great and I haven't rode consistently in years. Husam is a rare breed in that he really cares about customers being satisfied. His employees are great too. Everyone was super helpful. Buying a bike at ATA was an extremely positive experience and I would recommend them to anyone looking for a great fitting bike they can really enjoy.
You cant deny significant instantaneous increases in power – As a performance driven cyclist my fitting with Hussam gained me a 15% imporovement in power instantaneously and the frame he set me up on provided me with the most comfortable ride i have ever been on... It made the road feel like butter while my pedaling translated into real time power...
The best bicycle shop around !!!!! – Make Ata Cycles your first stop, you will save yourself a lot of trouble and gas. Husam will help you find the right bicycle for you and your budget. He will make sure that you are happy with what you decide to buy.
Go to Ata! – As a longtime rower who has finally found his ideal sport in cycling, I cannot express how fortunate I am to have found Husam Sahin and his team at Ata Cycle.
Husam, the owner and lead bike fitter, is a professional in the truest sense of the word: he is both an expert at his craft and a person with integrity, humor, and genuine concern for his customers and friends. Attention to the needs of the individual from start to finish - this is what sets Ata apart from all other bike shops. To a degree that few (if any) businesses do today, Husam and the team take that extra minute to do everything properly and to the best of their ability.
In short, I have had a more positive experience working with Ata than with any other business. Ata Cycle will build you the best bike for your individual physiology and provide you with a family of passionate cyclist-engineers who will ensure that you achieve your personal goals. If you are passionate about cycling, you owe it to yourself to go to Ata Cycle.
Perfect. Just Perfect. – I have been riding and racing for over 20 years. Through all the miles logged on my various bikes over the years, I always assumed there was a certain amount of pain you had to accept on the longer rides (aching back, numb feet etc..) no matter how well your bike fit. NOT TRUE. I recently moved to the Boston area and when I started inquiring as to where I could get set up on a new ride a friend steered me toward ATA in Concord. I met Husam who set to work on my measurements using state-of-the-art technology that he developed. The end result was not only a recommendation for a frame that fit my body type and riding style but an exquisitely built ride with an absolutely perfect fit! I am consdering purchasing a cross bike and will look nowhere else other than ATA. Great experience, great staff, perfect fit.
Right Bike for the Right Person – I am a 62yo competitive cyclist who has been racing for 25+ years. After spending a lifetime dedicated to competitive athletics, including years of running and cycling, I recognize the importance of proper fit and position to avoid injuries and produce optimal power and results. As I approached 60 yo I knew I wanted to continue to race and be competitive; however, as I got older I was plagued by back pain and neck pain, and the 15 year old bike frame I had cracked and needed to be replaced. A fellow master racer mentioned Ata and his extremely positive experience with the fit and the bike he purchased there, which made me look into learning more about the fit and expertise offered by Ata Cycles. I decided that if I wanted to continue to race at this age, and were going to invest in a new bike, I wanted to ensure the bike was the proper bike, which fit me well. I investigated Ata and decided it was worth taking the 184 mile round-trip drive from my home to learn more and consider being fit.
Upon walking into to Ata Cycles in Concord a few weeks following back surgery, I was greeted by owner Husam Sahin to discuss a potential fit and quickly noticed the high quality of bikes in the shop. I was iimmediately impressed by Husam’s professionalism and interest in understanding his clients potential issues and concerns; his approach was very much akin to a physician trying to diagnose and treat a problem. Upon return for the professional fitting, Husam’s approach to the bike fit was scientific and methodological, he put you through a series of tests to understand how you generated power and based upon your body’s biomechanics, Husam discussed potential bikes and suggested a fit position that was appropriate based on my results.
Husam is about identifying the right bike for the right person. All bikes are not created equal, and some may be more appropriate for one person vs. another. Husam tries to understand each person’s unique biomechanics and riding style, and fits their bike to them that results in the most comfortable position and efficient generation of power. Husam achieves these results in a scientific, craftsman-like manner and, most importantly, he is a pleasure to work with and takes a genuine interest in understanding each persons individuals needs in helping them achieve the appropriate fit.
After going through the fit process, Husam unaware of the current bike I was riding, said there are three bikes which, based on your body and fit results I would not recommend for you, and one of them was one of the bikes I was riding. My goal of the fit was to identify the right bike and fit for my body to minimize the risk of injury and ensure comfort on the bike with efficient generation of power. I cannot be happier with my experience or selection. Husam fit me with a fantastic bike, which fits great and is the most comfortable bike I have ever been on. Husam, Kate and the other members of the shop have consistently demonstrated a professional and positive atmosphere to not only fit and purchase a bike, but to address questions, tweak position, as well as ensure the cleats were adjusted properly based on my fit when I purchased new cycling shoes. I highly recommend Ata cycles for anyone looking for the right fit and the right bike.
Best Fitting Ever – After several years of racing, I always had this feeling that my fit was not perfect because of my saddle movement. After working my way up to CAT2 a couple of years ago, I decided it was finally time to treat myself and get a professional fitting. Figuring I had reached my maximum power output over the years, my main goal was to increase comfort. After checking with my team and several of my racing friends the majority of recommendations were to visit Husam at ATA.
The first step of the fitting was to measure my body structure and analyze my pedal stroke. Witnessing the process first hand, I was very impressed with his methodology and thoroughness. The final step was working on the fit simulator bike were I spent a majority of my time as he made several adjustments. After we got the fit just right he put the simulator back into my current riding position and asked me to get on again. I started a comfortable 270 watt spin and after about 5 minutes, at the same power output, Husam reconfigured the simulator to his new proposed position as I was riding. My pedal stroke felt much freer and my effort level dropped. Then I looked down at the power meter; 290 watts! I stayed spinning for another 10mins without saddle movement while still averaging the same higher wattage.
On the post fit analysis, Husam showed me how much hip movement I had in my previous position caused by my femur pushing back into the socket leading to discomfort and power loss. In his new position there was almost no movement at all and my pedal stroke was much more fluid. The end result, more power, more comfort and a more aero position. Do yourself a favor, before dropping thousands on a new frame or bike, get a fitting here first and find out your numbers.
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