Concord >Bicycles > Ata Cycles
93 Thoreau St, Concord, MA | Directions 0174242.456779 -71.357080
mon through friday 10 am to 7pm
satuday 9 am to 6 pm
sunday 12 noon to 5 pm
I was a little taken with the fitting process at ATA...and being a writer felt compelled to write an article about it. I posted a portion of it here (due to citysearch's word-count limit) and it is on my blog in its entirety at http://irunlikeagrl.wordpress.com/2011/12/31/farewell-maverick/ :
It seemed silly to schedule a bike fitting at Husam Sahin’s boutique shop in Concord, Mass. After all, I already possessed the perfect bike— a 54 cm Cannondale SIX. The SIX streaks across the frame as if the bike smeared it by sprinting away from the assembly line while still wet. Mostly pure white, it’s got delicious racy-red highlights—just like me.
My Cannondale has a name—“Maverick,” after Tom Cruise’s “need for speed” character in the Eighties blockbuster Top Gun—and a track record. Mav and I typically average 20?21 MPH in races and often earn one of the day’s top female bike splits. We came within seconds of breaking the bike-course record in our second triathlon ever; in his saddle I was called an “effing speed demon” by a male racer as I effortlessly sprinted past during my first-ever Olympic-distance race.
I thought it would be pretty tough for Sahin’s shop, Ata (pronounced A-T-A) Cycle, to improve on this dangerous duo. Still, a triathlete-friend swore by this accomplished-cyclist-turned-master-fitter who emigrated from Turkey 20 years ago; he called Sahin a “wizard” and said he could increase a cyclist’s wattage with a simple swap of a crank arm. Plus, I knew that none other than Jarrod Shoemaker had once dubbed Sahin his “go-to bike fitter”. Jarrod is a triathlete with whom I share a coach (the Marlborough, Mass.-based Tim Crowley) but little else. I am a two-season F 40-44 age-grouper known to erroneously execute 400s when my training plan calls for 200s simply because I still fumble my way around the track; at 29, Jarrod has graced Wheaties cereal boxes and raced in the 2008 Beijing Olympics.
If this wizard, Sahin, could woo both my friend and Jarrod, then certainly I should give him and his FitLab a try. In full cycling regalia and with Maverick in tow as instructed, I followed my GPS system to his Emerald Palace in downtown Concord on an overcast Tuesday a few days short of fall.
Unlike Dorothy and her ragtag heart/brain/courage?craving friends, I harbored no crazy big wish.
On second thought, maybe I did; it was gnawing at me that despite a winter’s worth of Kinetic trainer?induced suffering, my speed hadn’t improved much year over year. While I was quite good on the bike—better than most chicks, even—there remained a handful of women who rode at a level so far beyond mine that it seemed unlikely I’d ever get to bark “on your left!” at one of them. Case in point: At the 2011 Age Group National Championships on Aug. 20, I averaged 20.2 mph on the bike split. Coach Tim called this “very good” and pointed out I was “only” seven minutes behind him on that split. (Trust me, “very good” qualifies as high praise from my coach; in comparison, my swim earned a “solid” and my run a “good”.) But an impressive nine F 40?44 speedsters streaked through the streets of Burlington, Vt, at 22-plus mph that very same day after completing that very same swim. Granted, only eight of them were mere mortals; one was Susie Williams, the only American triathlete to bring home hardware from the Olympics, a bronze in Athens, 2004.
How did those eight do it? More importantly, how could I?
I didn’t expect The Wizard to be able to help me find the answers. From him I expected little more than a nip and tuck to my perfect ride. Maybe a new crank arm.
So I was shocked when the slender-framed Turk in black Danskos that looked to be a size or two smaller than mine delivered his news. (to read on go to http://irunlikeagrl.wordpress.com/2011/12/31/farewell-maverick/ )
What other bike shops wish they could be – ATA comes through - again. Brought my bike in a week ago for what I thought was a routine headset repair, only to find out that there was a fatal, unrepairable break inside the head tube. After five years and 25,000 miles on my bike, I unhappily had to give it up and purchase a new frame. Coincidentally it was almost to the day five years ago, following a crash, that I had to do the same thing - buying the frame I was now very attached to.
Both times Husam (ATA's owner) knew the right new frame for me, and his team got the components off the old bike and on the new frame quickly, and had the fit perfectly dialed in when I came to pick up the new bike.
My first ride was awesome (just like it was 5 years ago) and I couldn't be more pleased. ATA sets a high standard of personal service and attention that is just not matched anywhere.
My experience with ATA cycle has been fantastic.
ATA sells high end and custom bicycles. Their typical customer is a hard core bicyclist or triathlete who wants to optimize power and performance.
I am in a very different category. When I was in my teens and 20s I was an avid cyclist, but I had to completely stop because of a combination of injuries including knee problems, shoulder problems, and rebuilt wrist which will be injured if overloaded. By age 32 I had completely stopped cycling, and I did not ride again for around 20 years.
Last year I decided to try again, and was advised by my doctor (who is a cyclist) to go to ATA. Husam did a complete fitting, using his bicycle "simulator" (a stationary bike whose frame geometry can be altered on the fly) and built me the perfect bike -- a carbon fiber road frame with thin clincher wheels to minimize vibration transmission to my wrist and shoulders, with mountain bike style bars, bar extenders to let me ride with a hand position similar to riding on the brakes of road bars, and an unbelievably adjustable stem which allows me to ride in an upright position now, and will later let me make the bike more aerodynamic by lowering the bars and extending them forward as I get into condition to allow this.
The fit is amazing, and despite riding in an upright position that maximizes air resistance I am faster now on this bike than I was when I was in optimal shape in my 20s. Because of this bike, I was able to ride all last summer and now this spring for the first time in 20 years.
By evaluating my multiple orthopedic issues and then fitting me expertly, Husam has given me back my favorite sport. I wholeheartedly recommend ATA cycle to anyone who needs an optimal fit to compensate for injuries, or to make their riding as comfortable, efficient, and fast as possible.
This shop is SUPERB!!! They really make you feel like a professional athlete! I went in looking for a triathlon bike and left there more than satisfied. The owner himself (who has fit Olympic triathletes) fit me for a bike!! I couldn't believe it! He took all my measurements and made sure that I was getting the right size bike. After I chose which bike I wanted, he sized me again on the bike to make sure I was in optimal position. He made adjustments here and there; he really made me feel like a pro, and I'm just your average guy! Husam Sahin, the owner, is one of the nicest and most humble people I have ever met. He wants to make sure you are 100% satisfied and wants to make sure the bike is right for you. I walked in and felt like I was a number 1. Its great that they treat everyone like they are number 1.
They have a huge selection of bikes and gear. Everything you need is in this shop! Its a great place with friendly staff. This is my bike shop that I will be going to forever!
Great experience – I recently purchased a new triathlon bike from Husam. From the very frist time I spoke to Husam and his staff, up to receiving my beautiful new bike, the experience was fantastic. Husam's knowledge and expertise as a fitter put me on the right bike with the right fit. The increase in power was evident immediately. The service after the sale has been nothing less than exceptional. As Husam told me, when you purchase a bike from ATA Cycle, you are not just a customer, but you are family. I highly recommend Husam and his excellent staff of ATA for any of your biking needs.
Best Service/Product Bike Shop - period! – ATA is the best personalized honest bike service one could hope for .....period.
I am currently a Cat 3/2 road cyclist, but come from a mtb core with more than 15 years racing/riding, (with my share of triathlons and Ironmans).
In all those years I've been to hundreds of cycling/tri stores, and many of them with great people and great products, but when "the rubber hits the road" and you are investing your life savings in a bike you plan to ride/race on, and are expecting to last for the next couple of years...... you need someone who is reliable, who treats you like his number one client (even if the bike is not the highest priced in the store), who responds fast, who is always there for you, and who gives you the best/honest advice (regarding performance, price, weight, durability), not only the advice with the bigger margin.
I recently bought my bike at ATA and I was impressed how Husam (the owner) and the ATA staff personally followed up on the order down to the last detail (since I changed several small parts), and with Husam being outside of the U.S., keeping personal track via email.
Since ATA had committed to a date, they expedited the bicycle from Italy just to be on schedule.
I recently moved outside the U.S., therefore with a simple email/call, they get it done!
In short.... great service no matter where you are and what you are buying.
An Experience – I've only gotten into biking in the past two years and I recently decided it was time to upgrade my bike, (my last one was a tank). I heard about ATA from a new co worker and it sounded like a good place to start in terms of getting sized up. Little did I know that I was on my way to getting a bike custom built for my unique frame. As it turns out for my height I have a rather long torso, and my previous bike didn't have a long enough cross bar.
Husam sized me up in no time and we began talking about a new bike for me, being a young professional and new to the bike scene I wasn't ready to break the bank, but Husam was very willing to work with me to get me a solid bike at a great price.
After getting sized my bike was ready in only a few days, after my test ride I could immediately feel the difference in my stance, the stiffness and weight of my bike. I left like I was flying and today I took my first run from Lowell to Somerville, one I did every day last summer. My best time of the year was about 90 minutes and I was in the best shape I'd been in in a long time. Today, while still in "winter shape" I made my first run with my new bike and I shaved over 15 minutes of the run.
Not only is my new bike running like a top, but when it comes to honest, caring, and precise service Husam is second to none, even with great price Husam got me, I still spent out of my normal comfort zone for a bike, and after only one ride I am certain it was worth it. Husam knows his stuff and he wants you to get the most out your machine.
When it comes to sizing, building, and buying a new bike, I'll never recommend another place. Thank you so much Husam!
ATA Cycle: A Quality Assessment to Optimize Performance and – I wanted to get a bike fit for the coming season that included motion capture to ensure I was setup the bike that I've riding for the past 10 years. As an aging multisport enthusiast, I have got more that my fair share of muscle imbalances. Husam showed me to the fit room and explained the FitLab system and his fit bike as well as the motion capture software. Going through all the measurements both on and off my bike, it was very evident that my bike frame was no longer suitable for me: I was too stretched out forward and the saddle was too high for my leg length (simply lowering would not address all the issues.) Husam carefully explained all the ramifications of the current frame and what I could do better with a new frame: better position, more comfort, and more power. He and his team transferred my components to a new frame, providing me with a new ride that offers more comfort and power. In addition, they provided excellent follow-up service to fine tune the bike.
Take a spin into Concord for your next ride and see for yourself that ATA is a great shop run by great folks.
ATA fits bikes to people, not people to bikes – ATA has saved the bike shop industry for me. As much as I love cycling, and enjoy ogling bike shop goods, I always dread bike shops' notoriously poor service. ATA doesn't just raise the bar for bike shop service, it defines an entirely new category.
I discovered ATA while looking for a bike fitter to help my wife, who is new to cycling. I've been through 3 prior fittings, including one by a nationally prominent shop, but none compared to the care, diligence and knowledge displayed by Husam. This was especially important for my wife, who was nervous just being in a real bike shop. When I went back for my own session, he immediately saw that my bike was way too large. I was initially skeptical, because the bike came recommended by a previous fitting session, but when my power went up 30 watts from my existing position to an idealized fit my hesitancy evaporated. People work all year to add 30 watts of power, and Husam did it in two hours!
I ultimately ended up buying a gorgeous Museeuw MC-2 equipped with SRAM Force. Once again, Husam and the ATA staff showed amazing attention to every aspect of the buying experience. From selecting the frame and components that will work best together and for my specific needs, to aesthetic matters such as bar/stem color, everyone was extremely helpful and guided me with real world user experience. The build up was perfect, and the ride is just as smooth and fast as promised.
I honestly don't think I could ever buy a bike anywhere else after my experience at ATA, and I know I won't let anyone else touch my fit. If you want someone to help you find the right cycling product for you - based on your body and needs - you need to go to ATA.
ATA Cycle - Best Performance Road Bike Shop in New England – ATA Cycle in Concord, MA
This is the best choice for any dedicated cyclists. You will be blown away with the expansive selection of high end frames, wheelsets, parts, clothing, etc.
However, this may even be overshadowed by the fitting knowledge of owner Husam Sahin. Husam has been fitting professional riders for over two decades now and carries some of the most sophisticated fitting technology in the business today. He will work with you for hours to ensure a perfect fit and years of comfortable, fast & improved cycling.
ATA is a don't miss for any serious rider. Andrew M.
Sign in with Facebook Sign in with Facebook to see what your friends are up to!
Do you have a review of Ata Cycles on your blog? If you include the Citysearch image link (shown below) in your post, we'll automatically link to your review from the business profile page. Here's how our Linkback system works:
The Linkback system is free and automatic. It's really that easy.
To link to our business profile page, copy the html below to your web page.