93 Thoreau St, Concord, MA | Map it
01742 42.456700 -71.356900(978) 369-5960 | View Website
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“The fit process is so important for a comfortable and proper ride.”
“Can this leap be a case of "new-bike-itis" ...sure...but that does not explain the run improvement, that was based on the bike fit...I had fresh legs.”
“Purchasing a bike is a big decision and it's great to know there is a bike shop like ATA that you can count on for a great selection, reasonable prices and outstanding services.”
“In our experience, ATA is the best store to get the best bike.”
“would recommend ATA as the best place to go for excellent fitting, really nice bikes and a place you will want to go back to.”
“would strongly recommend them to anyone who wants a great fit and great service!”
“If one is shopping for a garment such as a suit, dress or coat for instance, we all understand that even though the garment material maybe of fabulous quality, great to the touch and visually appealing is not worth much to the potential user if it does no”
“The bike always felt good at the beginning of the ride, but after long rides I was always hurting.”View Less
Great experience. I recently purchased a new triathlon bike from Husam. From the very frist time I spoke to Husam and his staff, up to receiving my beautiful new bike, the experience was fantastic. Husam's knowledge and expertise as a fitter put me on the right bike with the right fit. The increase in power was evident immediately. The service after the sale has been nothing less than exceptional. As Husam told me, when you purchase a bike from ATA Cycle, you are not just a customer, but you are family. I highly recommend Husam and his excellent staff of ATA for any of your biking needs.…
Best Service/Product Bike Shop - period!.
ATA is the best personalized honest bike service one could hope for .....period.
I am currently a Cat 3/2 road cyclist, but come from a mtb core with more than 15 years racing/riding, (with my share of triathlons and Ironmans).
In all those years I've been to hundreds of cycling/tri stores, and many of them with great people and great products, but when "the rubber hits the road" and you are investing your life savings in a bike you plan to ride/race on, and are expecting to last for the next couple of years...... you need someone who is reliable, who treats you like his number one client (even if the bike is not the highest priced in the store), who responds fast, who is always there for you, and who gives you the best/honest advice (regarding performance, price, weight, durability), not only the advice with the bigger margin.
I recently bought my bike at ATA and I was impressed how Husam (the owner) and the ATA staff personally followed up on the order down to the last detail (since I changed several small parts), and with Husam being outside of the U.S., keeping personal track via email.
Since ATA had committed to a date, they expedited the bicycle from Italy just to be on schedule.
I recently moved outside the U.S., therefore with a simple email/call, they get it done!
In short.... great service no matter where you are and what you are buying.…
An Experience.
I've only gotten into biking in the past two years and I recently decided it was time to upgrade my bike, (my last one was a tank). I heard about ATA from a new co worker and it sounded like a good
place to start in terms of getting sized up. Little did I know that I was on my way to getting a bike custom built for my unique frame. As it turns out for my height I have a rather long torso, and my previous bike didn't have a long enough cross bar.
Husam sized me up in no time and we began talking about a new bike for me, being a young professional and new to the bike scene I wasn't ready to break the bank, but Husam was very willing to work with me to get me a solid bike at a great price.
After getting sized my bike was ready in only a few days, after my test ride I could immediately feel the difference in my stance, the stiffness and weight of my bike. I left like I was flying and today I took my first run from Lowell to Somerville, one I did every day last summer. My best time of the year was about 90 minutes and I was in the best shape I'd been in in a long time. Today, while still in "winter shape" I made my first run with my new bike and I shaved over 15 minutes of the run.
Not only is my new bike running like a top, but when it comes to honest, caring, and precise service Husam is second to none, even with great price Husam got me, I still spent out of my normal comfort zone for a bike, and after only one ride I am certain it was worth it. Husam knows his stuff and he wants you to get the most out your machine.
When it comes to sizing, building, and buying a new bike, I'll never recommend another place. Thank you so much Husam!…
ATA Cycle: A Quality Assessment to Optimize Performance and.
I wanted to get a bike fit for the coming season that included motion capture to ensure I was setup the bike that I've riding for the past 10 years. As an aging multisport enthusiast, I have got more
that my fair share of muscle imbalances. Husam showed me to the fit room and explained the FitLab system and his fit bike as well as the motion capture software. Going through all the measurements both on and off my bike, it was very evident that my bike frame was no longer suitable for me: I was too stretched out forward and the saddle was too high for my leg length (simply lowering would not address all the issues.) Husam carefully explained all the ramifications of the current frame and what I could do better with a new frame: better position, more comfort, and more power. He and his team transferred my components to a new frame, providing me with a new ride that offers more comfort and power. In addition, they provided excellent follow-up service to fine tune the bike.
Take a spin into Concord for your next ride and see for yourself that ATA is a great shop run by great folks.…
ATA fits bikes to people, not people to bikes.
ATA has saved the bike shop industry for me. As much as I love cycling, and enjoy ogling bike shop goods, I always dread bike shops' notoriously poor service. ATA doesn't just raise the bar for bike
shop service, it defines an entirely new category.
I discovered ATA while looking for a bike fitter to help my wife, who is new to cycling. I've been through 3 prior fittings, including one by a nationally prominent shop, but none compared to the care, diligence and knowledge displayed by Husam. This was especially important for my wife, who was nervous just being in a real bike shop. When I went back for my own session, he immediately saw that my bike was way too large. I was initially skeptical, because the bike came recommended by a previous fitting session, but when my power went up 30 watts from my existing position to an idealized fit my hesitancy evaporated. People work all year to add 30 watts of power, and Husam did it in two hours!
I ultimately ended up buying a gorgeous Museeuw MC-2 equipped with SRAM Force. Once again, Husam and the ATA staff showed amazing attention to every aspect of the buying experience. From selecting the frame and components that will work best together and for my specific needs, to aesthetic matters such as bar/stem color, everyone was extremely helpful and guided me with real world user experience. The build up was perfect, and the ride is just as smooth and fast as promised.
I honestly don't think I could ever buy a bike anywhere else after my experience at ATA, and I know I won't let anyone else touch my fit. If you want someone to help you find the right cycling product for you - based on your body and needs - you need to go to ATA.…
