Multiplex and megaplex theater chain shows mainstream movies in a plush setting.. In Short In 1920, Edward Durwood opened a single-screen picture house in Kansas City, Mo. Over the next 40 years, his company went on to pioneer the use of four- and six-screen theaters. In 1969, the company incorporated as American Multi-Cinema Inc. in honor of its signature multiplexes. Now, the company is known for theaters with 14 or more screens, as well as innovations such as armrests with built-in cup holders, stadium seating with LoveSeats, ATM-style ticketing and online ticket purchasing.
I usually don't mind a few commercials before the start of the trailers. They are usually well done and above the average TV quality. However, the number of commericals shown at the beginning of the movie I recently saw at this theater was out of control. I counted at least 12 commericals! (None of which were very good) I was ready to leave the theater. If my wife had not made me stay, I would have been out the door. Needless to say, I will not be back.